For reasons too complicated to get into here, I walked into my room a couple of nights ago to see my dear sister watching Kkkkusum on Sony TV without switching on the sound. I did what anyone who has a younger sister would do in the same sleepy circumstance: I watched it with her.
Suddenly, there was a fashion show happening in the serial, with the much-married male lead sitting and watching people walk the ramp in a pub-type-thingy. It was a show with a difference, and as the screen in the background proclaimed in huge letters, it was a jewelry exhibition sponsored by a major jeweler.
TV soaps can be as brazen as they like about product placements, because viewers would need deaddiction therapy to peel their eyes off the screen, even if the producers swapped all the actresses playing the female roles during the commercial breaks (now why doesn’t someone use that evil idea?)
About the jewelry show: it featured – hold your breath – men wearing dhotis and stoles showing off elaborate necklaces (Nizam-of-Hyderabad-meets-Mrs-Chopra-of-Krrrol-Bagh designs). One of these chaps was Shayan Munshi, last seen (by me) in “Jhankaar Beats”.
For the life of me, I cannot imagine what the writers were thinking. What kind of people want to see dhoti-clad half-dead guys wearing obscenely showy women’s jewelry? If there is someone out there with a Ramleela-fetish, I’d love to make friends with the specimen.
Note: I just bought a mouse and connected it to my IBM Thinkpad. Now the stupid red dot on the keyboard does not approve of my promiscuity, and refuses to perform its mousely function. Dad will kill me if I cannot placate stupid thing. Anyone with suggestions please leave a message. Thanks. You shall be rewarded with a video recording of all fifteen thousand episodes of Kkusum. Without the sound.